How can Google Tag Manager improve the ROI of your remarketing campaigns? Simple, time delayed triggers. It’s an easy tactic to setup and really optimizes your retargeting campaigns. Below is a quick step by step guide on how to launch your retargeting pixels in Google Tag Manager with a Timer Trigger.
Why Delay you Retargeting Pixels?
A retargeting campaigns main purpose is to bring back the window shoppers back to your store and get them to convert. You don’t really want to spend money on the person that landed on your website by accident or was just not interested in your products/services. Read more