Your lead generation website may be pulling in a lot of conversions, and that’s great, but it’s dangerous to assume that all of those conversions are created equal. According to data, we here at Straight North have uncovered after studying more than 350,000 conversions, nearly half of them aren’t true sales leads. Nevertheless, many businesses treat them all the same and go to work with incomplete information.
This is what makes lead validation such an important component of Internet marketing campaigns, but too often it is overlooked. By taking the time to separate true sales leads from unrelated interactions, such as job applications and customer service requests, you get a more complete and accurate representation of your results. This allows you to make better decisions. The following presentation illustrates the value of lead validation and how it can help you avoid making some dangerous assumptions.
Google announced way back in august that they will start to devalue web pages that pushes popup boxes and interstitial ads on mobile devices. This is another big step from Google to make the mobile experience even better!
This is a big problem for the majority of digital marketers that use email popups to get new leads. If you use Google Tag Manager I have a quick and SUPER easy solution for you. Read more
It’s 2017, you better have one! If you don’t have a digital marketing plan in today’s world you are missing out on a lot of business and you need to get at it right away.
It could be as simple as getting a social media campaign started to acquire new leads. Or you can hire an expert that will give you the FULL digital marketing package. Either way, you need to get something going if you haven’t already. Read more
How can Google Tag Manager improve the ROI of your remarketing campaigns? Simple, time delayed triggers. It’s an easy tactic to setup and really optimizes your retargeting campaigns. Below is a quick step by step guide on how to launch your retargeting pixels in Google Tag Manager with a Timer Trigger.
Why Delay you Retargeting Pixels?
A retargeting campaigns main purpose is to bring back the window shoppers back to your store and get them to convert. You don’t really want to spend money on the person that landed on your website by accident or was just not interested in your products/services. Read more
Thirty. That is the amount of followers I had when I started this quest. The reason I only had 30 followers was that I just started the page and didn’t market it anywhere.
I don’t think that having a huge following is a sign of great business, but I do believe that having a respectable amount of followers is a sign of a trusted business/influencer. And for me, a digital marketer, I need people to trust what I do.
I decided to set myself a goal for 2017…. By the 100th day of 2017 I want 1,000 followers. Why 1,000 in 100 days for $100 or less? To be honest, I don’t really know, I just like round numbers.
A technical SEO audit of your website is probably the easiest thing you can do for your site’s health. It’s also one of the most important things you could do to befriend the all mighty search engines.
What is a Technical SEO Audit Exactly?
A technical SEO audit is an in depth examination of a website’s elements that could affect Search Engine Optimization. Things like missing H1 tags, duplicated content, slow load speed, are all considered as ranking factors.
A technical SEO audit will help you find those issues and weakness and get points you in the right direction to get those problems taken care of. Read more
Quantcast has found evidence that the “Facebook Widget effect” is in fact real. They have traffic stats that show a big increase in traffic for sites that have produced widgets for Facebook.
Quantcast’s number demonstrates a large traffic increase when Facebook’s open platform launched.
Online marketers are seeing this as a great opportunity to get a piece of that delicious traffic pie. Companies like PayPal are pushing hard to get a widget developed for a payment option for Facebook.
With the incredible increase in users that Facebook is having, it’s a no brainer to invest time and resources in this social media platform!
The position of “Digital Marketer” is a modern day kind of job. It wasn’t really around until people started offering services and products on their website during the end of the 90s. Now that the digital world is expanding at an exponential rate more and more digital marketing jobs a being created. With the large amount of self titled digital marketers, how do you find the ones that actually can take your business to the next level when it comes to reaching new potential customers?
So What Is a Digital Marketer?
First, let’s define what is a marketer. In a very short description, a marketers duty is to promote a product and/or a service.
Alright, so what’s a digital marketer? It’s the same definition of the marketer, but the digital marketer will use digital channels such as, social media, search engine marketing & optimization, email, display network ads and much much more!
Main Digital Marketing Channels
- Search Engines (PPC and organic search)
- Social Media
- Ad Display Network
- Content (Blog post, E-books, etc.…)
- And some more!
Keys to Being a Good One
Stay Up to Date with Latest Online Marketing Trends
The online world evolves at a pace that is hard to keep up with, so is the Digital Marketing trends. It seems that every week there’s a new tactic that is a SURE thing and that everyone wants to execute it.
Having so many options that you can use is exciting yet mind boggling. You have to prioritize the needs for your business and make sure that it’s appropriate for what you’re trying to sell.
The best way to stay in the loop is to keep an eye on your favorite digital marketing blog.
Blogs that I check on a weekly basis:
- Moz – Search Engine Optimization & Marketing
- Impact – Design & Acquiring New Leads
- Buffer – Social Media
- Content Marketing Institute
- HubSpot – All Digital Marketing Channels
Be a DIY Digital Marketer
One of the biggest advantages that a Digital Marketer can have is the ability to execute their own projects from A to Z. This means building everything starting from the idea up to the finish product like a landing page linked to a promo campaign.
Now, I know that it’s near impossible to be able to do everything. That’s why we have graphic designers and web developers. But if you can do it, don’t get someone else to do it for you. The more you can do, the more $$$ when it comes to your yearly performance review. Your colleagues will also appreciate the effort of making their job easier.
Useful Knowledge for Digital Marketers:
- CMS in use (for ex: WordPress, BigCommerce, etc…)
Use the Correct Digital Marketing Tools
There’s a s#!t load of tools that can make your job easier and more productive, as a digital marketer, being able to save time means that you can work on more campaigns! There’s all types of tools for online marketing, a bunch for analytics, for email marketing, for split testing, for retargeting, and the list goes on and on.
Each marketing channel could have their own article to talk about their own tools so for now I’ll just give you a quick list of my favorite for each channel.
Digital Marketing Tools
- Search Engines – Google Webmaster Tool
- Social Media – Buffer
- Email – Listrak
- Ad Display Network – Steelhouse
- Affiliate – AvantLink
- Site Optimization – Optimizely
- Video – YouTube
Partnering Up with your Niche’s Influencers
An important aspect of an online store is its reputation, and a good way to gain people’s trust is to have influencers talk about you. In a positive way, of course.
Finding influencers with a big following is the easy part. To build a solid partnership with them you’ll need to bring your people’s skills and get them on board with your brand. The more influencers you can get to back up your product or services the better. You’ll not only be able to reach a bigger audience with their followers, but you’ll also improve your overall branding and you’ll probably get some links to your site!
Does a Digital Marketer Need All of This?
No, absolutely not. Digital Marketing teams usually have people with different strength, some stronger to build brand awareness, some better at doing SEO, etc… Having a diverse team is probably the best way to keep your marketing evolving at a steady rate. That’s why the last and most important skill that I think a digital marketer should have is all around knowledge of the business.
What skill sets that a Digital Marketer should have that I didn’t mention above?