The Critical Importance Of Lead Validation In Internet Marketing

Your lead generation website may be pulling in a lot of conversions, and that’s great, but it’s dangerous to assume that all of those conversions are created equal. According to data, we here at Straight North have uncovered after studying more than 350,000 conversions, nearly half of them aren’t true sales leads. Nevertheless, many businesses treat them all the same and go to work with incomplete information.

This is what makes lead validation such an important component of Internet marketing campaigns, but too often it is overlooked. By taking the time to separate true sales leads from unrelated interactions, such as job applications and customer service requests, you get a more complete and accurate representation of your results. This allows you to make better decisions. The following presentation illustrates the value of lead validation and how it can help you avoid making some dangerous assumptions.

Aaron Wittersheim is Chief Operating Officer at Internet marketing agency Straight North.

Disable Tag on Mobile Devices – Google Tag Manager

Google announced way back in august that they will start to devalue web pages that pushes popup boxes and interstitial ads on mobile devices. This is another big step from Google to make the mobile experience even better!

This is a big problem for the majority of digital marketers that use email popups to get new leads. If you use Google Tag Manager I have a quick and SUPER easy solution for you. Read more

Technical SEO Audit

A technical SEO audit of your website is probably the easiest thing you can do for your site’s health. It’s also one of the most important things you could do to befriend the all mighty search engines.

What is a Technical SEO Audit Exactly?

A technical SEO audit is an in depth examination of a website’s elements that could affect Search Engine Optimization. Things like missing H1 tags, duplicated content, slow load speed, are all considered as ranking factors.

A technical SEO audit will help you find those issues and weakness and get points you in the right direction to get those problems taken care of. Read more