A solid SEO strategy should develop into a new, or expand your reach to potential customers. It can also allow you to reach people in niches that you would’ve never thought of.
Low Cost & Amazing ROI
Organic traffic is free. Free is a lot cheaper than radio/print ads that you can’t really measure your return on investment. SEO is easily traceable and you can really see the return of the money invested.
If you’re not ranking in the top 3 results on Google for your keywords you are missing on 56% of the clicks. SO ranking 1# and ranking #6 can actually make or break your the worthiness of your website.
Your Competitors Are Doing It!
If your competitors are investing just a small amount of time in their SEO, you’re losing a lot of potential customers. It’s very hard to rank well if you’re not doing anything for SEO when your competitors are.
Increase Brand Awareness & Credibility
How much trust do you put in a company that is on the 3rd page when you’re looking for a plumber to fix your leaking toilet? No one calls the plumber on page #3, let’s just say that.
Take Part of the Consumers Buying Cycle
Nowadays, when consumers are looking to acquire a product or service they do a little bit of research first. Showing up in the search results on top shows that you’re probably one of the best for what they’re looking for!